The facts
Every line here is also on the pages of coachjeff.ai. If something you need is not here, ask before you print it.
- What it is
- An AI coach and companion for veterans, first responders, active-duty service members, and the people who love them. Text or voice, any hour. Coach Jeff is not a therapist and not a crisis line.
- Founder
- Rusty Humphries, a nationally syndicated radio host on 250+ affiliates and a 17-year member of the Talkers Magazine list of America’s 100 most important talk show hosts. His father was killed in action in Vietnam on January 26, 1969.
- Launch
- Wednesday, November 11, 2026, Veterans Day, at 11:11 AM Eastern. Early access is open now.
- Try it
- Free to try at coachjeff.ai, with no download.
- Company
- A product of MyBFFCoach, LLC, built on the MyBFFCoach platform (mybffcoach.com).
- Veteran access
- HelpAVet.US is a separate sponsorship program that funds access for veterans who cannot afford it.
- Press contact
- rusty@mybffcoach.com
Paste-ready paragraph
Use it as written, or cut it down. Please keep the line that says what Coach Jeff is not.
Coach Jeff is an AI coach and companion for veterans, first responders, and active-duty service members, and the people who love them. Available any hour by text or voice, he remembers you, gives you some grief, and is good company. He is not a therapist and not a crisis line. Coach Jeff was built by Rusty Humphries, a nationally syndicated radio host whose father was killed in action in 1969, and launches Veterans Day, November 11, 2026. HelpAVet.US, a separate sponsorship program, funds access for veterans who cannot afford it.
Using these
- The name is two words: Coach Jeff. Never just “Jeff.”
- Describe him accurately: an AI coach and companion. Not a therapist, a clinician, or a crisis service.
- If your story touches on suicide or crisis, please include 988, and for veterans and service members, press 1 for the Veterans Crisis Line.
- Leave the artwork alone: no recoloring, stretching, cropping, or added effects.
- Give logos room, and use the transparent files on dark or colored backgrounds.
Logos
The badge is the mark. Use the version that fits the background you are placing it on.
Portrait
Coach Jeff.
App screens
Seven screens from the current build, as they appear in the App Store listing.
CarPlay
The three states Coach Jeff shows on the car display.
